RED DREAMS

Crippeling anxiety,
performance pressure,
privacy violations,
school shootings,
environmental pollution,
fighting depression.

Stress.

type

3D animation

client

-

with

-

year

2017

Teenagers are trying to persevere within a world in which it becomes ever more difficult to switch off. We are bombarded with stimulus day and night, but most of these worries are often waved away by the older generations. Yet the study by The American Psychological Association shows that Gen Z is experiencing higher levels of anxiety and depression than all other age groups.

The raw imagery of the six looping 3D animation series called RED DREAMS visualizes these stress factors. As the viewer experiences this momentary flash of shock and awe, they are forced to reassess the severity of the problem, creating self-reflection and opening up the dialogue with other generations.

A spectator during the Red Floor Gallery exhibition.